LATIN AMERICA MARKET ENTRY, AUDIT, DISTRIBUTION
B2B SALES FOR LATIN AMERICA. MY SERVICES
You probably know,
“The way companies understand and work a certain market
often determines whether products and services get sold in that particular market”.
In this section I provide you with a full overview about my services. The projects and the processes on which we can work together to bring your Latin American sales to full speed and get MORE SALES.
I invite you to take a look at my offers below and
look forward to getting to know each other in a first phone call or an on-site meeting!
WORKSHOP “BIENVENIDOS A LATIN AMERICA”
“Because it’s not all about beaches and alpacas”. Let’s talk business.
Political-economic framework as well as dynamics in business and relationship building.
As a result, teams and executives get an initial picture of if, where and when LATAM could be promising as a new sales market.
It’s also fun to discuss real-life business examples as well as to get rid of any burning and cliché questions. In the end, what helps the most is to talk openly about realities and to work out strategies based on facts.
AUDIT + MARKET ANALYSIS
“Nothing will be made sound nice here so that the boss goes home happy.”
Unless it is as planned, really nice.
The offer includes the preparation of a realistic company and product-specific market analysis.
To this end, we work closely with sales and product management in-house and, depending on specific goals, we also conduct a market probe or an audit in the target countries.
As a result, a “YES or NO Go-To-Market” can be weighed with more precision.
Likewise, conceptual building blocks for the creation of a solid market entry strategy are set here.
Partners who are already doing business in LATAM benefit from a reflection picture of their own ACTUAL situation.
Specifically: what is actually going on, what of it is good, what of it costs just too much, what can be improved.
STRATEGY + IMPLEMENTATION
“If you’re going to party, dance, but dance right!”
This is where we feel most comfortable, this is where the art lies and this is where the (new) sales start for you.
According to individual needs, we offer the formulation of a suitable and directly implementable sales strategy for Latin America.
Ideally, in conjunction with a market research and/or an audit on site.
The scope can include:
- A specific, well defined Go-To-Market strategy
- Stakeholders book and 3-year strategic plan
- Introduction of guidelines and KPIs for sales teams
- Strategic sales set-up and local recruiting (support)
- Sparring partner for management and sales during implementation
LOCAL SALES
The good thing about us is that we are “at home in both worlds”.
The other good thing is that we know sales!
Strategy, ready, set, go?
We also take over the go, put together teams that are “capable of sales” and hold the fort for you, long term.
We understand LATAM, love sales, can easily get hold of local contacts and are always happy to do the homework of understanding your company’s Unique Selling Points and matching them with the customers’ Unique Operational Needs.
Carlos takes your business seriously and understands that you only sell well and remain amongst the best as long as customers recognize your value and keep placing orders.
DISTRIBUTION. CONNECTING THE DOTS
“I know someone you should meet”. By all means.
Connecting (German) companies with local distributors and agents to optimize and expand sales.
And the other way around.
With partners and contracting practices that can improve your profit, market share and brand value.
TENDERING
“I have something for you, which I can take care of for you and which will generate new business for you”.
May I?
We search, evaluate and serve appropriate RFPs for your business.
From Expression of Interest and Pre-Qualification to Invitation to Tender and the final bid, we work hand-in-hand with you to secure sales opportunities about which you might have never heard of from afar.
Advantage – we are local in both worlds and we have experience in selling complex capital equipment through tenders, including public-private partnerships.
ABOUT ME
Enabling more and better business.
For companies and people on both sides.
Truly possible?
I think so. And with a lot of joy and benefit for all.
That’s why I’m here, with realistic and feasible offers, which I’m happy to implement for you.
Vision &
MOTIVATION
Experience, joy and sales success.
I am driven to facilitate more and better business between Latin America and Europe and to use my experience profitably for you.
At home in both worlds!
Know
How
I have been working in international sales since 2008, opening up business for German medium-sized companies and hidden champions.
Latin America has always been my #1 market.
You will benefit from my business skills for Latin America, my leadership of Transnational Sales Units & Teams, Distributors & Agents.
PERSONAL
QUALITIES
Agile in Latin America and international
sales. Cultural bridge builder.
Where others find it difficult or uncertain because it has not been done before or because it may be remote, that’s where I take over!
I grew up in Colombia and have an innate good understanding of south american relationship building. Additionally, I have developed the right business skills, as well as an understanding about methods, processes and pace.
LATIN AMERICA AS A TARGET REGION
Nearly 800 million people, more than 20 countries with much realized potential and even more to be tapped.
There are many regional differences and business drivers from which diverse value chains can be derived.
Plenty to do.
Just how, where, with whom and when?
Therein, for the most part, lies „the art“.
From Buenos Aires to Bogotá and San Jóse Chiapa, let’s figure out together how to best align sales and what really is the best fit for you and your customer.
